An Exploratory Study on the Adaptive Word-of-Mouth Communication in Seeker-initiated Context: Literature Review

Sender-Initiated WOM Previous works have suggested that the main reason for people to spread WOM messages in sender-initiated context mainly because that the consumers’ consumption-related expectations are disconfirmed. When consumers’ consumption-related expectations are disconfirmed, they engage in WOM communication to release their tenseness. That is the reason why people actively spread WOM when they feel […]

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An Exploratory Study on the Adaptive Word-of-Mouth Communication in Seeker-initiated Context: Introduction

Consumer research has traditionally viewed WOM as self-evident, assuming that it involves only messages exchanged among and between individual customers. However, when researchers examined the power of WOM, they actually meant at least two different types of behavior. First, based on the information sharing theory, people may actively share information with their friends to help […]

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Success Factors of Entrepreneurs of Small and Medium Sized Enterprises: Evidence from Bangladesh – Discussion

The main objective of this study has been to present a general model toward understanding the dynamics of entrepreneurial success. We have developed the framework that included demographic and environmental factors (see figure 1). The study supports the contention that age, education and experience affect the success of entrepreneurs in Bangladesh. Several studies support this […]

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Success Factors of Entrepreneurs of Small and Medium Sized Enterprises: Evidence from Bangladesh – Results

As seen in the table 1 above each variable consisted of at least 4 items. The values of Cronbach’s alpha are greater than 0.6 for each variable and hence considered acceptable. We conclude that the research instrument used in the study is valid and reliable. To analyze data, descriptive statistics, correlation and regression analyses were […]

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Success Factors of Entrepreneurs of Small and Medium Sized Enterprises: Evidence from Bangladesh – Instruments

They were all SMEs with twenty or fewer employees. This is generally accepted definition of SMEs for this study. Most entrepreneurs were male (92%) and a vast majority of them (58%) had four years college degrees. Majority of them fell in the age group of 31-40. The study relied primarily on the survey method. A […]

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Success Factors of Entrepreneurs of Small and Medium Sized Enterprises: Evidence from Bangladesh – Environmental Elements

A host of environmental factors (see figure 1) impede the success of small business in Bangladesh. For example reports lack of government efforts and incentives. Several studies report absence of adequate infrastructure facilities. Some study reports myriad of bureaucratic obstacles that entrepreneurs face in their quest to start a business. A host of factors such […]

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Success Factors of Entrepreneurs of Small and Medium Sized Enterprises: Evidence from Bangladesh – Literature Review

Success refers to the achievement of goals and objectives in any sector of human life. Though, in business, the concept of success generally refers to a firm’s financial performance, it has been interpreted in many different ways. Some authors defined success from tangible (objective) points of view such as revenue or a firm’s growth, personal […]

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Success Factors of Entrepreneurs of Small and Medium Sized Enterprises: Evidence from Bangladesh – Problem Statement

In Bangladesh, most SMEs operate along traditional lines in production and marketing. There is a growing evidence in literature that the main problem for SMEs in developing countries is not their small size but their isolation, which hinders access to markets, as well as to information, finance and institutional support. A host of factors prevent […]

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Success Factors of Entrepreneurs of Small and Medium Sized Enterprises: Evidence from Bangladesh – Introduction

There is a broad consensus that a vibrant SMEs (herein referred to as Small and medium-sized enterprises) sector is one of the principal driving force in the development of a market economy and vital for a healthy economy. The men and women who run these enterprises are called entrepreneurs. Entrepreneurship is a company that undertakes […]

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A Scorpion’s Poison Antivenin R&D+i Project Case from a Mexican Public University – Conclusions

As proposed by Geisler, and Choi,, following are some project remarkable successful aspects along its lifecycle: Stage 1 Basic Research: extraordinary research team and leadership, developing new scientific knowledge, with high annual international indexed publications and high quality human resources formation. Stage 2. Applied research & technological development: they developed integrated laboratory prototypes for the […]

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