A Scorpion’s Poison Antivenin R&D+i Project Case from a Mexican Public University – Introduction

As Bawaskar & Bawaskar pointed out, scorpion sting embittering is a potentially lethal and a particularly dangerous condition. It is a life-threatening emergency and a common public health problem at many regions of the world, particularly in children of developing countries. Developing severe cardiac, respiratory, neurological and cardiac complications are a great risk in sting […]

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Assessing Grocery Store Attraction via Cross-Shopping Linkages – Discussion and Managerial Implications

Limitations of the study include sample size and cell size. The current study had a 16.9% return rate based on 1,000 mailed surveys. To increase the return rate respondents were offered a chance to win a small monetary reward. The amount of the monetary reward may have been a factor in the lower response rate. […]

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Assessing Grocery Store Attraction via Cross-Shopping Linkages – Cross-shopping Model

Dependent variables In order to test the influence of service quality and use of private label brands on the attraction/sharing concept, the reliability of the measures were assessed using Cronbach’s alpha (see Appendix A). The SERVQUAL scale has five dimensions which include tangibiles (e.g., physical aspects of the store and personnel), reliability (e.g., dependability and […]

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Assessing Grocery Store Attraction via Cross-Shopping Linkages – Amount of Cross-shopping

The degree of cross-shopping can be assessed by examining consumer and store characteristics. Consumer characteristics include the number of stores shopped and frequency of shopping. On average respondents visit a grocery store 2.0 times per month, see Table 2. The frequency of shopping trips was examined on a bi-weekly, weekly, and 2 or more times […]

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Assessing Grocery Store Attraction via Cross-Shopping Linkages – Methodology

Data were collected from a random sample of grocery shoppers in Charlotte, NC. A mail survey was sent to the respondents along with an offer to participate in an opportunity to win fifty dollars. For the present study one thousand surveys were mailed and 169 (16.9 %) usable surveys were returned. Demographics were gathered and […]

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Assessing Grocery Store Attraction via Cross-Shopping Linkages – Perspectives on Cross-shopping Behavior

The cross-shopping literature suggests there are two perspectives by which cross-shopping behavior can be studied. The most common perspective is consumer oriented. Consumers are asked to identify which stores they patronize and the frequency of visits. Measurements of switching and patronage ratios are then developed to identify a consumer’s likelihood of cross-shopping. A second perspective […]

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Assessing Grocery Store Attraction via Cross-Shopping Linkages – Services

Consumer Characteristics / Intra-type Competition The second tenet of The Principle of Natural Dominance is that intra-type competition is greater than inter-type competition. In a follow-up to her seminal research, Hirschman examined more than 25 consumer characteristics of department store shoppers. She found that traditional department store customers come from a higher social class and […]

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Assessing Grocery Store Attraction via Cross-Shopping Linkages – Theoretical Foundation

From the moment a store’s competitor opens in its trading area, consumers can choose where they will spend their dollars. With competition it becomes critical for the retailer to understand the differences between consumers who are store loyal and consumers who will cross-shop. Attracting the cross-shopper market can provide retailers a strategic advantage to increase […]

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Assessing Grocery Store Attraction via Cross-Shopping Linkages – Introduction

With the realization that technology is changing consumer behaviors, retailers are increasingly concerned about maintaining consumer loyalty and attracting customers away from the competition. In today’s market, technology is increasing the likelihood of consumer cross-shopping. Through the use of smart phones, consumers can search multiple stores for price and either make the purchase online or […]

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Cross-Sectional Variation in Stock Price Reaction to Bond Rating Changes: Evidence from India (Notes)

1.    In case of intangibles, all companies which had no intangible assets were put in the low intangibles category irrespective of where they fell in equal division of companies during classification. 2.    This study differs from the work by Goh and Ederington, 1999 in respect of post – event window. While the above mentioned researchers […]

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